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Bringing Homes to Life

Mountain Lux Real Estate Collective creates design-driven, emotionally resonant experiences for mountain homes in Western North Carolina. Led by founder Dan Doughty and affiliated with eXp Realty, we treat presentation as craft, blending curated staging, local insight, and calm, precise execution. Our in-house staging library brings architecture forward and invites connection, turning viewings into moments that feel true. From renovation consults to launch events, the collective handles each detail with intention so the right buyer can see themselves living beautifully.

Where Every Home Has a Story to Tell

Mountain Lux defines “lux” through meaning, intention, and care. In the ridgelines and pines of Western North Carolina, homes aren’t only bought and sold. They’re discovered, reimagined, and elevated. If you’re ready to align design with strategy and see your property at its best, we’re ready to begin.

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Curating Exquisite Dwellings

The collective brings decades of expertise: operations leadership, local knowledge of lakes and trails, educator-level patience, veteran-level steadiness, and sharp marketing instincts. Staging is led hands-on, with operational flow dialed in so every showing feels seamless and every space reads clearly.

Support extends beyond the listing. We consult on renovations, coordinate trusted vendors, and guide inspection through closing with steady communication. Preview gatherings and community events create natural buzz, drawing neighbors, agents, and the buyers who will connect with the home.

How Much is Your Home Worth?

  • INSTANT PROPERTY VALUATION
  • EXPERT ADVICE
  • SELL FOR MORE

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